Kylie and Brad click

Brad Pitt: part of the 'Click campaign'.
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Kylie's doing it with Brad Pitt, Bono's at it with Claudia Schiffer and Davina McCall’s doing it with Hugh Grant.

The ‘Click campaign’ to Make Poverty History has won the support of the biggest celebrities in the world.

TV adverts feature celebrities in classic black and white photography clicking their fingers. Each click represents the death of a child who dies every three seconds from poverty.

There will also be print, radio and cinema campaigns to inspire the public to support Make Poverty History.

British bands, Razorlight, McFly and Girls Aloud were at yesterday's launch to demonstrate the music industry's support to Make Poverty History.

To mark the 20th anniversary of Live Aid, everyone from Keane to Kylie will take part in Every Gig is Live Aid by showing the ‘Click campaign’ adverts at concerts, gigs and festivals this summer.

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