On your marks, get set, go!

After weeks of preparation, Team Standard joined 22,000 other runners for the Vitality British 10k London Run

The centre of the capital was buzzing on Sunday as the field of runners in the British 10k were serenaded by the Military Wives Choir on the start line outside the Cavalry and Guard’s Club on Piccadilly as part of commemorations to mark the 100th anniversary of the start of the First World War.

This year, the run welcomed New Balance as its Official Sporting Goods provider. The brand remains committed to manufacturing in Britain, making this event the perfect partner for them.

It took over 40 minutes for all the runners to pass over the start line as they headed to Horse Guards Parade, down to Embankment and along to St Paul’s Cathedral, before heading back to Westminster Bridge and the finish on Whitehall.

Team Standard had been following a 13-week training programme designed by New Balance and introducing them to the concept of Runnovation.

Head of programming at London Live Jonathan Boseley headed the team home first in 42 minutes and wants to run again next year.

“It was a fantastic course and a superbly organised day,” Jonathan said. “The atmosphere at the start helped to motivate all of us into running great times.”

Supplements manager Mark Burborough added: “It was great being able to run on closed roads past some of London’s finest landmarks.

“I was happy with my final time as I managed to finish within the target that I set for myself.”

Head of sponsorship and events Dominic de Terville said that the pre-race speech from General Sir Michael Jackson had inspired the whole team.“The crowd support was also electric and by 5km in I felt pretty comfortable,” he said.

“I then had my own private race with Mark but managed to finish ahead of him, two minutes under my target of 50 minutes.”

Economic correspondent Russell Lynch said he paid the price at the end for a fast start.

“Running past Big Ben alongside Batman was a particular highlight for me, though,” he added.

Senior news reporter Kiran Randhawa admitted that she started to struggle at 8km on Westminster Bridge, but added: “The shouts from the crowd, and one spectator giving me a high five, summed up how unique the event is.”

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