New Tottenham stadium update: Daniel Levy denies Nike talks over naming rights

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Tom Dutton17 March 2019

Daniel Levy has dismissed reports Tottenham's new ground will be called the "Nike Stadium" as they prepare to play their first game at the 62,062-seat ground in April.

Earlier this month, Richard Keys 'exclusively revealed' the club's new home would be called 'The Nike Stadium' before a video clip of the beIN Sports anchor making the claim was deleted.

Tottenham later denied the reports and during a meeting with the Tottenham Hotspur Supporters’ Trust on Tuesday, Spurs chairman Levy confirmed the club had never been in talks with Nike.

Spurs are seeking record sponsorship revenue worth more than the £400million agreement struck between Manchester City and Etihad in 2011.

Asked to deliver an update on naming rights, Levy said none were "in place" and dismissed links with kit manufacturer Nike as sponsoring stadiums is "not what Nike do as a business."

Southampton’s Under-18s will be the first visitors to the new stadium on March 24 for an academy fixture, while Inter Milan Legends are being lined up as the second visitors later this month.

Tottenham could then host Crystal Palace in the opening Premier League fixture on April 3, depending on Brighton's FA Cup result at Millwall on Sunday.

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