"London United" launches 'Park Life' video for England 2018 bid

In it together: stars of the English game show their support for the London bid
Will Robson11 April 2012

With London certain to play a central role in England's bid to host the 2018 FIFA World Cup, London United has launched a special video to showcase how football lies at the heart of the capital and all its communities.

The capital's love of football stretches across all ages, races and genders. The exclusive film has been made to demonstrate the diversity and breadth of the sport within the city.

The theme Park Life, which is integral to London's bid and is the campaign slogan, has been designed to play heavily on the tradition of the classic kick-around enjoyed by young children and adults throughout their lives.

The film opens at dawn in an almost deserted Hackney Marshes where the local 'parky' hammers a corner flag into the corner quadrant and the rhythm of the soundtrack and climactic ending is designed to echo the build-up of anticipation for a football match.

Though the film captures the passion of the amateur game, 'Park Life' is also interspersed with shots of Wembley Stadium and some of the world's biggest football stars in order to show how the parks are the essential starting point of all football.

London is calling upon its football community to help secure one million signatories as part of the campaign.

To pledge your support simply log onto the website, click on "Add Your Support" then choose London in the drop down menu for "Choose Your Host City".

To back the bid go to www.england2018bid.com

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