Viewers fall out of 'love' with island

Abi's among the 'celebs' hoping to walk away with £100k.
Daily Mail11 April 2012
The Weekender

Sign up to our free weekly newsletter for exclusive competitions, offers and theatre ticket deals

I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice.

ITV was yesterday forced to defend Celebrity Love Island after ratings fell by more than a million.

The second episode of the £15million reality show, which features 'celebrities' such as Abi Titmuss and Rebecca Loos battling it out for £100,000 prize money, had an average of four million viewers - down from 5.3million on Monday night.

It was even beaten by BBC1's Ten O'Clock News, as only one in five of the available audience tuned in.

Nevertheless ITV insisted that it was 'very, very pleased' with the show.

A spokesman said it had done 'fantastically well' for its 10pm slot. 'Normally we get only about two to three million viewers at that time,' she said.

However the ratings slump leaves ITV bosses with a significant headache.

As well as having invested millions of pounds, the channel has committed itself to broadcasting the show in prime time every night for the next five weeks.

Last night viewers saw hopes fade of romance between ex-Hollyoaks actor Paul Danan and Lady Isabella Hervey. Despite being locked together in the Love Shack, the It-girl proved immune to Danan's charms.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in