'Hypocrite Cindy'

Ten years ago, she was at the forefront of a campaign by supermodels against wearing fur.

Some of the world's bestknown beauties famously vowed they would rather go naked than don the skins of animals in pursuit of fashion.

But now Cindy Crawford has been branded a ' heartless hypocrite' - by becoming the figurehead of a fur clothing company.

The 37-year- old American model is fronting an advertising campaign wearing a mink coat made by the Blackglama fashion house in the U.S.

Anti- cruelty campaigners are appalled at the aboutturn by Miss Crawford.

She openly campaigned against the fur industry a decade ago by posing in billboard ads and even signed a petition along with Claudia Schiffer,

Kate Moss and a host of other top models to back the campaign by People for the Ethical

Treatment of Animals.

Yesterday, Miss Crawford's publicist claimed the model had never taken a stand against fur.

against fur. All she ever did was one photo as a favour to designer Todd Oldham.'

But the 1994 advert, with Miss Crawford naked save for a fake fur hat, appears to show her enthusiastically supporting the campaign.

In a letter to Miss Crawford, PETA says: 'How will you explain this lack of ethics and integrity to your children? Will you say that greed wins out over compassion?

'You're totally ruining your image by showing such a lack of integrity. Shame on you.'

Blackglama boss Edward Brennan said the firm's previous campaigns have included Audrey Hepburn, Barbra Streisand and Sophia Loren. 'Cindy Crawford is a great addition to that list.'