Will.i.am blames ‘bad song choices’ for The Voice’s failure to find a superstar

The long-time mentor thinks he knows why no one has gone on to stardom 
Song choice: Will.i.am thinks he knows why The Voice hasn't found a star
Ian West/PA
Jennifer Ruby6 January 2017
The Weekender

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Will.i.am has blamed bad song choices for The Voice's failure to dicover a chart-topping singer.

The pop star, who has been part of the UK show since its inception in 2012, thinks that past winners have been given poor singles to launch their careers.

“I think it boils down to song choice and that's one of the real reasons why we haven't seen a superstar from the show, because the songs that they've been singing have been like, 'Whatever’,” he told Digital Spy.

The winner of the new series, which has switched from BBC to ITV, will now land a record deal with Polydor instead of Universal Republic.

“And that's one of the reasons why I really feel Polydor in the mix is going to help change that because getting the right songs for the artist is important,” Will added.

The Voice 2017 Launch - In pictures

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"I just go back to my experience. Every time we would have a new record we would sit down and come to Polydor and play the music for the team and they would help us pick the single.

“That's the care and attention that Polydor put into this scenario that this show has been missing, so I'm really, really excited that we have great partners that are going to help bring a star."

The Voice UK winners have a poor track record when it comes to cracking the charts, with just past contestants responsible for just two top ten albums in the past.

No contestant in the history of the show has gone on to release more than one studio album.

The new series of The Voice kicks off on ITV this Saturday at 8pm.

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