Michelle Keegan, Abbey Clancy and Alfie Deyes throw support behind Giles Deacon Children in Need designs

The celebrities are getting involved with the annual fundraising event
Emma Powell28 September 2015
The Weekender

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A raft of celebrities have turned to modelling to throw their support behind this year’s Children in Need.

Michelle Keegan and Abbey Clancy are among a number of famous faces who have donned the official 2015 Pudsey Bear T-Shirt.

Designed by Giles Deacon the white T-shirt is emblazoned with a metallic gold and black Pudsey as opposed to the traditional yellow fur and spotted eye patch.

Former Strictly Come Dancing winner Abbey Clancy said she is loving Pudsey’s new look. “I love Giles and think the new fashion makeover he has given Pudsey is just amazing,” she said. “You can always rely on Giles to bring something wacky and wonderful to anything he does and he always has an original take.”

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Michelle Keegan – who is set to star in BBC drama Our Girl – said: “This Giles Deacon t-shirt for BBC Children in Need is a fantastic way for people up and down the UK to support this year’s Appeal. The t-shirt not only shows Pudsey in a new metallic guise, but also brings in influences from Giles’ 2015 collection, so Pudsey really is a trendy Bear this year!”

Other celebrities lending their support include Daisy Lowe, Stanley Tucci, Alfie Deyes, Erin O’Connor, Tom Odell, Dermot O’Leary, Peter Andre, Rochelle Humes, Marvin Humes, Nick Grimshaw and Joey Essex.

The unique t-shirts are available now from bbc.co.uk/pudsey. The adult tee retails at £12.00, with at least £7.00 from every t-shirt benefiting BBC Children in Need. Celebrity images shot by Sølve Sundsbø.

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