Love Island's Zara Holland stripped of Miss Great Britain title after sleeping with contestant

Holland will be replaced by Miss North Lanarkshire, Deone Robertson
De-crowned: Zara Holland has lost her title
Joel Anderson/ITV/PA
Emma Powell17 June 2016
The Weekender

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Miss Great Britain Zara Holland has been stripped of her title after having sex on TV.

Holland is currently on ITV2’s Love Island and was filmed sleeping with fellow contestant Alex Bowen.

The Miss Great Britain Organisation said it could no longer "promote Zara as a positive role model" because she had failed to "uphold the responsibility expected of the title".

The organisation explained the decision in a statement which read: "Following the recent actions within the ITV2 show Love Island, it is with deep regret that we, the Miss Great Britain Organisation, have to announce that Zara Holland has formally been de-crowned as Miss Great Britain 2015/16.

"As an organisation, we have not taken this decision lightly. We are close to all of our winners and wherever possible stand by them during their reign. That said, we feel we have no choice but to make this decision under the current circumstances."

The organisation later added: “To be clear we have no problem at all with sex-it is perfectly natural. We simply can't condone what happened on national TV.”

First runner up Deone Robertson will replace Holland as Miss Great Britain.

Holland told viewers she regretted getting intimate with Bowen on Thursday night’s show and said: "You know when you're in the moment and it just happens. That's really not like me at all. Why couldn't we have just gone to sleep?"

The organisation faced a back lash and was accused of “s**t shaming” and living in the “dark ages” following the decision to de-crown Holland.

Love Island host Caroline Flack tweeted: "Feel even more sorry for Zara now she's been de-crowned. She's a very sweet girl. What even is 'Miss GB' ? Are we living in the dark ages?"

Viewers also tweeted their fury with the decision.

Love Island is on ITV2 tonight at 9pm.

Love Island 2016 Contestants - In pictures

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