Maya Jama follows in Kate Moss’s footsteps as new face of Rimmel London

Cara Delevingne and Adwoa Aboah have also modelled for the beauty brand.
©ITV Plc
1/46
Katie Wright31 March 2023
The Weekender

Sign up to our free weekly newsletter for exclusive competitions, offers and theatre ticket deals

I would like to be emailed about offers, event and updates from Evening Standard. Read our privacy notice.

Maya Jama has been named global brand ambassador for cosmetics brand RimmelLondon.

The Bristol-born TV presenter, 28, is the latest British star signed up by the affordable make-up brand.

She follows in the footsteps of supermodels Kate Moss, Cara Delevingne and Adwoa Aboah, who have all uttered the “Get the London look” slogan – now “Living the London look”.

Alongside a campaign photo of her in bright red lipstick and winged eyeliner, Jama wrote on Instagram: “I grew up with this brand and have dreamed about saying the iconic ‘London look’ line on TV one day and now it’s happening I don’t even have the words.

“Following in the footsteps of Kate Moss, Adwoa and more doesn’t even make sense in my mind but I am honoured.”

She added: “16-year-old me who moved to London from Bristol with a bag of dreams would not have believed you if you said 12 years later I would be a part of such a legendary London staple.

“London is my home and now you can catch me living the London Look.”

The Love Island host has previously modelled for Maybelline, Levi’s and Gap, as well as appearing on the covers of Cosmopolitan and Women’s Health magazines.

She recently told the Evening Standard: “I always do my own eyeliner wing no matter who does my make-up.

“It’s the main thing I practised in the school toilets at lunch breaks with my friends way back in the day, we’d all sit down and try and do a winged liner.”

Jama, who previously presented BBC Three competition show Glow Up: Britain’s Next Make-Up Star, took over from Laura Whitmore as the host of Love Island in January.

The Rimmel deal will see her starring in campaigns for the company which started life as a perfumery, founded by entrepreneur Eugene Rimmel on London’s Bond Street in 1834.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in