Diddy changes name to Love... again

The singer has "unretracted his retraction"
New name: Sean 'Diddy' Combs is now Love
Slaven Vlasic/Getty
Emma Powell4 January 2018
The Weekender

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Diddy has cleared up the confusion around his most recent name change, saying he is now officially called Love.

The US artist, real name Sean Combs, told fans in November that he had adopted the new moniker before claiming days later that he was “only playing”.

But Combs – who has previously gone by the names Puffy, P Diddy, Puff Daddy – has now “unretracted the retraction” to reveal he will be known as Love going forward.

Speaking on Jimmy Kimmel Live he said: “I never went back to Diddy and I made an edit from Brother Love, since I’m already black, to just Love. The Brother seemed redundant. It’s working out great. Who doesn’t love Love?”

The singer said he doesn’t mind if fans get confused and refer to him as Diddy.

“I’ve unretracted the retraction,” he said. “You can call me by the other names. It’s just an evolution of my soul and my vibration. I’m Diddy, but during the days that are really, really good, I’m Love – which is all of the time.”

Some fans failed to fall in love with his new name with one tweeting: “I love Diddy, but I ain’t calling Diddy ‘love’.”

Another wrote: “Quit it with the name change.”

His comments come months after he first bandied about the name Love, telling fans: “My new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers.”

He later posted a video denying his original announcement, saying he was playing with the Internet.

Speaking in an Instagram video he said: “Well, ladies and gentlemen, today I’ve come to the conclusion that you cannot play around with the internet.

“Due to overwhelming response from the media out there and just due to there not wanting to be any confusion, I was only joking. OK? I didn’t change my name.”

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