BAFTAs 2017: Dev Patel confused for Riz Ahmed in Burberry Twitter gaffe

The tweet was swiftly deleted - but not before eagle-eyed users had spotted it
Awkward: Dev Patel on the red carpet
Ian West/PA
Emma Powell13 February 2017
The Weekender

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Burberry confused Dev Patel with Riz Ahmed as it made an embarrassing Twitter faux pas at the BAFTAs.

The actors were both wearing the British brand on the red carpet when their names got mixed up.

The fashion powerhouse posted a tweet about Patel - but accompanied it with a picture of Ahmed.

The tweet read: “Celebrating the ‘EEBAFTAs in London this evening, Best Actor in A Supporting Role winner #DevPatel wears a @Burberry custom-made navy tuxedo."

The gaffe was swiftly deleted and replaced with the correct picture of Patel.

The brand also posted another tweet detailing Ahmed's clothing: "Actor @rizmc wearing a grey mohair tuxedo on the #EEBAFTA red carpet at the @RoyalAlbertHall this evening."

Eagle-eyed users were quick to pick up on the error, with one saying the brand should 'be ashamed of themselves'.

Another called for the brand to apologise for the gaffe, tweeting: "No apologies for the earlier f*** up?"

A spokesperson for Burberry told Standard Online: "We have aologised directly to Dev and Riz for the mistake. We are incredibly sorry, it should not have hapened.

"We are checking processes to ensure it doesnt happen again."

Patel took home the Best Supporting Actor gong for his role in Lion at last night's event.

The actor - who rose to fame in teen drama Skins - looked overwhelmed as he collected the accolade from Felicity Jones at the Royal Albert Hall.

“Wow, that just happened,” he said on taking to the stage. “This is so overwhelming. I sit at home and watch this with my family, who are here with me tonight.”

La La Land picked up the most gongs including Lead Actress, Original Score, Best Director for Damien Chazelle, Best Cinematography and the coveted Best Film.

British Academy Film Awards 2017

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See the full list of winners here.

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