Primark is selling budget inflatables and Instagram has gone mad

The reign of the novelty pool toy lives on
Primark
Primark
Bianca Barratt11 May 2017

Ever since Taylor Swift posted a picture of herself triumphantly gliding across a pool atop an inflatable swan with her legs wrapped around then- boyfriend Calvin Harris, the internet hasn't been able to get enough of novelty pool floats.

From unicorns to flamingos and everything in between, retailers worldwide have picked up on the insatiable appetite for blow-up creatures, capitalising on their Instagram-worthiness by charging shoppers a small fortune for a slice of the action.

But as Primark’s mantra is basically, "anything you can do, we can do cheaper" it’s no surprise that the brand has brought out its own budget versions for a tenner, undercutting the market and causing a social media meltdown in the process.

Included in the collection are a unicorn, doughnut, swan and flamingo- the latter of which was liked on Instagram more than 63,000 times.

Users were quick to express their delight with one exclaiming to another, "I want this!!!! If you see it, grab it."

The best pool floats- in pictures

1/10

As the announcement of this affordable collection has proved so popular with customers, these must-have holiday accessories are sure to fly (or float) off the shelves.

The Primark pool inflatables are available in stores now.

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