Amazon fashion label launch: Meet the new gym wear label Aurique
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With the athleisure trend showing no signs of slowing down, Amazon have now got on-board.
Renowned as the one-stop shop for household and electronic needs, the online retailer have taken their offering a step further through the release of Aurique - their first activewear label.
Following the success of its four in-house brands, Aurique promises to deliver fashion-forward and quality pieces at affordable prices.
With gym gear that would look as stylish in the gym as it would do at brunch, the Autumn/Winter collection includes leggings, sports bra, tops and running jackets.
Complete with trend-led detailing - such as mesh inserts, bold prints and geometric designs - the pieces are on sale for between £14 and £26.
Putting comfort and functionality at the forefront, Autique use carefully selected fabrics like velvet and high-shine options.
The stand-out pieces include the matching blue patterned leggings and sports-bra set, and a metallic hooded running jacket.
Frances Russell, Vice President for Amazon Fashion Private Brands Europe, explains the inspiration behind the label: “Aurique was created to fit our customer’s busy lifestyles and complement their wardrobes with beautifully designed, fashion-inspired activewear.
"We want to provide our customers with comfortable and stylish athleisure outfits, which are affordable and make them feel great at every occasion.”
To mark the launch of Aurique, Amazon are offering 20% off their new label's wears when you spend £20 or more from midnight on September 18 to 11.59pm on September 25.
The items are available for next day delivery for Amazon Prime members, and there are also free returns.
