Scentsational: Missguided’s new Babe Power perfume outsells Paco Rabanne and Dior

Boasting a vast women’s clothing, accessory and shoe range, it’s safe to say that Missguided is one of the hottest online fashion retailers around.

If a whole lot of celebrity collaborations including Amber Rose and Jourdan Dunn weren't enough, the brand opened its first ever standalone store in London’s Westfield Stratford last year. Now, Missguided has managed to top the fragrance charts with its debut scent, Babe Power.

Following its recent launch at the UK’s popular fragrance store, The Fragrance Shop, the can-shaped perfume sold out in less than 3 hours and became the top-selling fragrance in-store, beating iconic scents like Paco Rabanne 1 Million and Dior Sauvage.

Speaking of the scent’s success, Sanjay Vadera, CEO of The Fragrance Shop, said: "Missguided Babe Power has shot to the top of our best-selling luxury fragrances and is our fastest selling scent at launch.

Looking into the success of the fast fashion industry, we knew it would be popular but we never envisaged the effect it would have on sales.”

“Babe Power gives customers an entrance point to a more accessible luxury and it has been a runaway success.

Our stores up and down the country have reported customers snapping up the fragrance."

Designed with strength and femininity in mind, Babe Power is an effortless scent for all seasons, with top notes of grapefruit and sour cherry, a heart of orange blossom and base notes of vanilla, candy floss and amber crystals.

The fruity floral is bright enough for the daytime yet sultry enough for evenings. Housed in a quirky rose-gold chrome can, it’s certainly a treat to look at and comes at a purse-friendly price of £28.

You can find it at The Fragrance Shop, Missguided and Superdrug.

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