Man repeatedly confused for John Lewis on Twitter reacts to 2017 Christmas advert: 'It’s one of your best'

That time of year: John Lewis is often mistaken for the high street brand on social media
Twitter
Patrick Grafton-Green10 November 2017

An American man frequently confused for retail chain John Lewis on Twitter has lavished praise on this year’s advert, saying: “It’s one of your best.”

The father-of-four uses the handle @johnlewis, as opposed to @johnlewisretail, which means befuddled customers often tweet him with their complaints and comments by mistake.

Each year, he calmly responds to scores of users who message him in error.

And the computer science teacher, from Blacksburg, Virginia, has told the world his views on this year’s festive offering from the high street brand, hours after its release.

He wrote: “I say this is one of your best! It brightened my day (which I needed, ironically, thanks to you).”

Mr Lewis also started with his trademark responses to those who had got him confused with the retail giant.

One person tweeted “@johnlewis always hit me right in the feels with their Christmas adverts,” to which he replied: “That's where I was aiming.”

Another person has helpfully pointed out to Mr Lewis that: “Your name is the same as a shop in England."

He responded: “I’ve recently become aware of that, yes.”

Meanwhile another person wrote: "This chap @johnlewis from the US must have baubles of steel to be able to put up with the gazillions of tweets he gets every Christmas!"

He replied: "Interestingly, most come from people discussing my baubles."

Last year after being inundated with tweets, he was sent a Christmas package by shop bosses.

He wrote: "Received a huge package from @johnlewisretail including this amazing embroidered cushion. So cool! Thank you very much!"

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