A picture of Billie Eilish’s new blonde hairdo has broken Instagram records for reaching one million likes in the least amount of time.
She posted a video that was captioned: "did you guess correctly?” with the singer recreating Rita Hayworth’s hair-flip scene from the 1946 film Gilda. The video has been viewed 22 million times.
The Look Book: Billie Eilish - In pictures
The caption was also perhaps a nod to speculation online that the artist was wearing a green and black wig to attend the Grammys on Sunday night. Eilish wore various hats and bandannas to cover her hairline at the ceremony - during which she performed her single Everything I Wanted.
She later revealed she had been slowly going blonde - and wearing a wig to cover the slow transformation - for “like two months.”
She also uploaded a selfie with the caption “pinch me!” which has now been liked almost 18 million times making it one of the most-liked posts of all time.
According to the BBC, the post is record-breaking in that it received one million likes within six minutes. Previously, the record was held by Selena Gomez for a post of photographs of her 26th birthday in 2018 which amassed a million likes in 13 minutes.
The change in look was not a huge surprise to fans.
Before the release of her documentary, Billie Eilish: The World’s a Little Blurry, which was created by Apple, the star had told fans she wanted to change hair style to signal “the end of an era”.
“I’m gonna give you a new era,” she said.
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Earlier, Harry Styles kicked off the show with a rendition of Watermelon Sugar, the track that scored the British singer his first Grammy.
