Cyber Monday 2017 in UK: 21.5 million Brits set to head online in hunt for deals smashing Black Friday sales by £7m

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Fiona Simpson27 November 2017

A massive 21.5 million people are expected to splurge millions of pounds online as prices are slashed for Cyber Monday.

Experts predict sales could beat Black Friday to become Britain's biggest shopping day, as online retailers cut prices and continue deals at the end of the four-day pre-Christmas shopping event.

Cyber Monday has traditionally been a strictly 24-hour event, and online only - rather than in stores and online on Black Friday - but has evolved over recent years into a more extended period.

Britons were expected to spend £7.8 billion over the four-day period including Cyber Monday – seven per cent more than in last year’s sales, according to predictions by VoucherCodes and the Centre for Retail Research (CRR).

Figures suggest that Cyber Monday could overtake Black Friday by £7 million to become the biggest day for online and offline spending this year.

Britons were expected to spend £2.6 billion on Black Friday - an eight per cent increase overall on last year.

Black Friday 2017 in the United Kingdom - In pictures

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A number of big-name chains such as Amazon, John Lewis and Argos are continuing to offer bargains on Monday as part of the global sales bonanza.

The UK spends more money during the Black Friday to Cyber Monday event than in any other weekend of the year, new figures from the Financial Conduct Authority, based on a billion bank transactions, show.

A survey by PwC estimated that online was overtaking in-store shopping on Black Friday in every age group.

Even 60 per cent of over-65s planned on chasing bargains online instead of in-store, with the under-25s doing just 25 per cent in store.

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