Aiming high: Shard wants to be the centre of a 'new Chelsea'

 
17 July 2013

Last week six women scaled the Shard to protest against Shell, but last night no one was protesting at a supper to mark the skyscraper’s new 31st-floor restaurant Aquashard.

The Shard’s proprietor, Irvine Sellar, whose original clothing business helped put Carnaby Street on the map in the Sixties, has similar plans for all of London Bridge. He said he wanted to see the area around the Shard become the new Chelsea, and was undaunted when the Shard’s architect, Renzo Piano, visiting the area for the first time, called it “the darkness”.

Among his guests were sculptor Andrew Logan and Zandra Rhodes, designer Tom Dixon, Sir Terence Conran and Amy Molyneaux and Percy Parker, of hip London label PPQ.

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