'Unsuitable' zombie experience poster banned from London train network

The poster for The Generation of Z Apocalypse was deemed to be inappropriate as it could be seen by children
Laura Proto14 August 2015

A poster for a live zombie experience has been banned from the London train network after being branded “unsuitable” and “distasteful”.

The Advertising Standards Agency (ASA) upheld complaints that the poster for The Generation of Z Apocalypse, which was displayed on the London Overground network, was not suitable in its current format as children could see it.

Event organisers, The Generation of Z Ltd, said the poster, which showed the head of a zombie with blood around its mouth, was not meant to cause offence and was created to convey the theme of the show to their target audience of adults.

The ASA said: “We understood that at the time the poster appeared the show was targeted at an adult audience.

“We noted that the poster was highly stylised and designed to promote the horror theme of the show, which featured actors dressed up like zombies and wearing monstrous make-up.

“While we considered that the sinister image of the zombie would not cause distress to older children and adults, it could distress young children.

“Therefore, we considered that the poster was unsuitable for display in an untargeted medium where it was likely to be seen by young children.”

The Generation Z Ltd accepted the concerns of the ASA and said they were now working with a different advertising agency to rebrand the show and appeal to a wider audience.

The ASA said they also told The Generation Z Ltd that they must ensure their marketing is “responsibly targeted”.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in