Map reveals which London postcodes attract the most creatives

The heat map shows where in London has the highest density of creatives,

A new map is unveiled today revealing the most "creative" parts of London.

It shows which postcodes in the capital have the highest density of Londoners working in the music, film and photography industries.

According to the map, east London has the largest amount of artist hubs. Brixton, Camden, Islington and Soho are other areas with a big population of creatives.

The data was collected by Fat Lama, a firm which allows people to earn extra cash by renting their equipment when they are not using it.

The map also shows which areas budding creatives appear less keen on. These include much of north and west London, and areas such as North Finchley and Kensington.

Fat Lama said its new map, which was made using a sample of 20,000 equipment items on the company's website, also reflects how soaring house prices in these areas have drained them of creative talent.

A spokesman for the firm said that, compared with a heat map of average rental prices in London, it is clear that creative hotspots generally appear where rents are lower.

Richard Sant, head of careers and employment at the University of Arts London (UAL), said graduates often look to other cities across Europe where living space is more affordable.

However, he insisted artists were still exhibiting their art in the capital despite living in cheaper cities.

Mr Sant told the Standard: “Berlin and Lisbon are obvious examples of where graduates look to if they require access to physical space. This outlook is a discussion we often have with our students.

“Low rent and therefore better access to space is the attraction of cities like these. A disadvantage of this is that it’s much harder to find other work alongside art to support you.”

The Department for Education’s figures for last year also showed that graduates from creative art and design subjects were earning less than all other graduates on average.

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