Netflix has released the trailer to The Goop Lab, a new six-part TV series, which will see Gwyneth Paltrow and her team of goopies explore some weird and wonderful wellness trends, treatments and experiences.
Hosted by Paltrow and her right-hand woman, chief content officer Elise Loehnen, each episode in the documentary will delve into a different topic such as psychedelics, female sexual pleasure, energy healing and psychic mediums.
In the trailer Paltrow can be heard saying: "We’re here one time, one life how can we really milk the s*** out of this?", while in another shot Loehnen reveals she has had an exorcism. In another clip Paltrow and Loehnen are asked by a sex therapist if they've ever examined their own vulvas.
Watch the trailer here.
Netflix has also released an eye-catching poster to promote the series with the tagline 'Reach New Depths.'
Of her new show, Paltrow, who hosted her first London wellness summit last summer, says: "The goop Lab explores the universal questions we’re inherently curious about.
"We took the openminded approach that we’ve cultivated at goop and applied a different, visual lens with Netflix. In the process, we found new ways to answer this: How do we make the most of our lives?"
One thing's for sure, the new series is bound to divide opinion.
Lifestyle website Goop has been routinely criticised for some of its questionable wellness claims, including unscientific claims about vaginal eggs which saw the lifestyle website agree to pay $145,000 (£112,000) in a settlement.
And some social media users are already criticising the use of the word "lab" in the series title.
To judge for yourself, the six-episode series launches on Netflix on January 24, 2020.
