New British Airways 'safety video' includes hysterical celebrity cameos

Watch as Oscar nominee Chiwetel Ejiofor auditions for his 'big break' and Gordon Ramsay fills in for legendary actress Joanna Lumley 
Adebola Lamuye20 July 2017

Airlines have gone out their way to turn the dull but mandatory safety videos into something passengers cannot ignore.

But how do you make absolute sure passengers are concentrating? By casting some of Britain’s more notable faces.

Virgin American remixed their safety video with an intricate musical number while Air New Zealand featured the Lord of the Rings to prompt their passengers to buckle up.

And now, British Airways has teamed up with Comic Relief, getting some of Britain's best known faces to 'audition' for a role in the safety video.

Holding the auditions - and the main comic force behind the video - is British comedy actor Asim Chaudhry, who goes by the name 'Chabuddy G' in the video.

Other British film talents which make rib-tickling cameos in the video include Sir Ian McKellen, Chiwetel Ejiofor, Thandie Newton, Rowan Atkinson and Gillian Anderson.

But the star-studded video isn't just designed to win laughs - and concentration - it is also being used to help raise £20 million by 2020 for some brilliant causes.

“It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish—and remember,” said Alex Cruz, British Airways’ chairman and CEO.

Passengers should expect to see the new video on British Airways flights in September.

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