Aidy Bryant launches plus size clothing line pauline with Saturday Night Live costume designer

'I know what it is to be a fat lady wearing clothes and it’s a journey, man. It’s kind of exhausting'
Getty Images for Hulu
Margaret Abrams15 August 2019

Saturday Night Live and Shrill star Aidy Bryant is launching a new plus size clothing line called pauline, named after her great aunt from Idaho.

Pauline will offer three different designs of the “Lovington” collared button-down dress in sizes 12 to 28. They’re only available for a limited time, but she plans on launching more styles in the future.

I think the customer is there and it just seems so wild to me that still, I could probably count on two hands the number of plus size retailers that are really making stuff that I’m willing to wear, and that to me is what it’s all about. It’s lack of choice. How do you really ever know your style if you don’t have the breadth of choice? she asked Refinery29.

Aidy Bryant's design
Alexa Viscius

She worked with stylist Remy Pearce on the collection, who Bryant worked with on Saturday Night Live. According to IMDB, Pearce also worked on 30 Rock, Julie and Julia, and The Big C. She was nominated for a daytime Emmy for her costume work on 30 Rock.

When Bryant starred in Hulu show Shrill, Bryant opened up about how difficult it was to find on-trend plus size clothing for her character. After appearing on the show, many people wanted to get her looks but found out that most of the looks were custom-made for Bryant.

The designs
Alexa Viscius

Shrill's costume designer Amanda Needham told Vulture that finding specific styles for the show was even more difficult than she thought it would be.

Once you get to a certain size, people sort of want you to disappear. What about the people who aren’t ashamed of showing their bodies, who want it to be more tailored and appealing stylistically? she asked.

She wanted the audience to know that “You can be whoever you want, wear whatever you want, and feel confident in that.”

Aidy Bryant in the Lovington dress (Alexa Viscius)

Now, Bryant is creating the type of clothing she wants to wear for people who wanted to emulate her style, whether on Instagram, the red carpet or TV.

I know what it is to be a fat lady wearing clothes and it’s a journey, man. It’s kind of exhausting, Bryant told Refinery29.

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