Snapchat is opening a shop in Boxpark Shoreditch

You’ll be able to buy Spectacles in London much more easily
Permanent shop: Snapchat is opening a Spectacles store in Boxpark Shoreditch
Snapchat
Ben Travis10 November 2017

Snapchat is opening a shop in Shoreditch’s Boxpark.

The app and tech company will be selling its Spectacles hardware from the store, due to open on Saturday November 11.

Customers will also be able to try out the smart sunglasses, which capture hands-free point-of-view video that can be posted on Snapchat, before they buy.

The shop will be the first major Snapchat store in Europe.

Snapchat’s Spectacles haven’t been the easiest products to track down in London, with previous physical sales only being available from a vending machine by the London Eye.

As well as the Boxpark shop, London-based Snapchat fans can now pick up Spectacles from John Lewis on Oxford Street, Harrods, and Selfridges. The specs have since gone on sale online at Amazon.

The sunglasses can record 10-second videos
Snapchat

Spectacles cost £129.99 per pair, and come in black, coral and teal colours.

This week the CEO of Snapchat, Evan Spiegel, confirmed that the app will be significantly redesigned in the future to make it easier to use.

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“One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback,” he wrote in a statement. “As a result, we are currently redesigning our application to make it easier to use.

“There is a strong likelihood that the redesign of our application will be disruptive to our business in the short term, and we don’t yet know how the behaviour of our community will change when they begin to use our updated application. We’re willing to take that risk for what we believe are substantial longterm benefits to our business.”

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