Forget selfie sticks… this jacket has a built-in camera that takes a photo every 30 seconds

Menswear duo Ada + Nik have created the world’s first jacket that will record the wearer’s point of view
Ada + Nik has released a men's biker jacket with a clip on camera
Press
Liz Connor28 September 2015

We all know there’s nothing worse than fumbling around in your bag to find your iPhone and missing a candid photo opportunity. Well, apparently menswear brand Ada + Nik think so too.

The fashion company has just launched a jacket with a camera clipped on to the breast pocket, which promises to capture the wearer’s every move.

Unlike Google Glass, which rather embarrassingly requires the user to say "ok glass, take a picture" to fire-up the camera feature (hardly the most subtle of commands), the Narrative Clip camera automatically takes two photos a minute using its 8 megapixel camera.

It can store up to 8000 photos from the wearer’s point of view, which then automatically sync to an accompanying smartphone app. The wearer can then scroll through a folder of pictures to select which he deems good enough to share over social media.

Guys with an eye for style will also be pleased to note that, despite its tech USP, the fitted biker jacket is also surprisingly wearable and the camera entirely optional - you can unclip it from the leather strap and pop it into your pocket when you want to go incognito.

The Bond-worthy jacket will hit Harrod's shop floor this month

Sadly, the Bond-worthy tech doesn’t come cheap, and you can expect to pay £800 for the privilege of unrivalled photos.

A great Christmas gift for the serial Instagrammer or a frightening shift into an everyman’s surveillance state? Either way, we’re sure there’ll be a Kardashian or two first in line to try the jacket when it hits Harrods stores later this month.

Best celebrity selfies

1/10

Follow us on Twitter: @eslifeandstyle

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in