You can now buy TfL-approved Tube apparel which represents the 4 regions of the city

Which one are you: North, South, West or East?
1/11
Naomi May19 November 2019

Never forget where you're coming from.

It's the mantra which rings true now, rung true upon the release of the hit 90's song, and will continue to ring true for years to come.

But just in case you ever do run the risk of forgetting where you come from, or the direction it is in on Transport for London, a South London-start up is here to help.

Done London is a Lewisham-based company whose new collection, NSEW, is a range of apparel adorned with different TfL directions and their according colours.

Done London's NSEW collection (Done London )
Done London

The first collection of officially licensed TfL apparel features a Northbound design, which is black, a Westbound, which is red, a Southbound, which is blue, and an Eastbound, which is Orange.

Done London was founded in 2012 and hand-prints their apparel in their studio in South London.

Previous collaborators include London burger joint, Patty & Bun, Sampha's musical director, KWAKEBASS and graffiti writer, Tizer.

In November 2018, Adidas partnered with TfL to create a range of 10 trainers to celebrate the 15th annivesary of the Oyster card.

The limited edition trainer cost £80 and buyers also got an Oyster card with the same amount of credit loaded on to it in a specially-designed wallet.

The NSEW range is available to buy from tomorrow, and prices range from £30 to £50.

Scroll through our gallery above for more pieces available from the collection.

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in