Primark just dropped its first designer collaboration

Bring it on
Henry Holland
Henry Holland x Primark
Chloe Street10 April 2018

It’s not every day you can get your hands on a designer handbag for £3.

But head to Primark this week and you’ll discover a range of four colourful totes (OK, so not quite handbags) designed by British fashion designer Henry Holland.

Primark is well known as a destination for finding super affordable imitations of runway designs, but this is the first time the high street retailer has made its own foray into the world of high fashion.

And who better to partner with than the young, playful aesthetic of Henry Holland?

Henry Holland x Primark
Henry Holland x Primark

Holland catapulted to fame back in 2006 with his irreverent slogan tees (sample: “I'll Tell You Who's Boss Kate Moss" and “Get Your Freak On Giles Deacon”) and the fashion label House of Holland, which he created in 2008, is loved by everyone from Alexa Chung to Miley Cyrus and Rihanna.

Henry Holland x Primark tote bag
Henry Holland / Primark

The tote bag designs are typical House of Holland, featuring polka dots, stripes, slogans and even a cat in curlers.

Each bag is made from 100% sustainable cotton and costs £3.

Henry Holland x Primark tote bag
Henry Holland x Primark

“We wanted to create something that worked for the Primark customer and was infused with the Henry Holland DNA,” said the 34-year-old designer in a statement. “Colour, print and slogans were key, and ensuring the bags were made in an ethical way were high priorities for both myself and Primark.”

Henry Holland x Primark
Henry Holland x Primark

Holland is passionate about supporting emerging designers, and £1.32 from every bag sold will go towards supporting Graduate Fashion Week, the annual showcase of BA fashion design talent for which Holland is an ambassador.

Henry Holland x Primark
Henry Holland x Primark

The bags hit UK stores this week but, hurry, they’re bound to fly off the shelves.

“I’m so excited about creating something so accessible that is raising funds for something I passionately believe in,” Holland added.

Henry Holland x Primark toe bags, £3. Primark.com

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in