Kanye West launches global 'The Life of Pablo' pop-up shops including one in East London's Kachette

The pop-up spaces open today in 21 stores worldwide
Charlie Teather19 August 2016

Kanye West has announced the launch of 21 global pop-up shops this weekend, including one in London.

The stores - which will be devoted to his current album 'The Life of Pablo' - follow on from his pop-up in New York's Soho in March which saw such high demand that customers queued for several hours before being allowed inside.

Clearly knowledgable when it comes to what his fans want, Kanye also sold out his first 9,000 pairs of Yeezy Boots in 10 minutes after signing a deal for the Adidas shoe line in 2013.

Announcing the latest news on his Twitter page, West revealed the 21 locations for the pop up stores which include London, Amsterdam, Berlin, Singapore, Cape Town, Sydney, Melbourne and Toronto.

There will also be several stores in the US, located in Portland, San Francisco, Las Vegas, Los Angeles, Dallas, Houston, Atlanta, Miami, Detroit, Chicago, Boston, New York and Philadelphia.

According to Vogue, the merchandise will include T-shirts and hoodies with each city spelled out in the brand's recognisable gothic font favoured by the merchandise’s designer, artist Cali Thornhill DeWitt.

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Having finally revealed the London pop-up's exact location, fans should head to East London's Kachette on Old Street from Friday-Sunday, 10am-7pm.

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