GucciFest: Harry Styles and Billie Eilish to star in Gucci’s first film festival

The miniseries will showcase the brand’s latest collection, “Ouverture of Something that Never Ended”
Harmony Korine for Gucci
Naomi May5 November 2020

When Gucci announced in May that it would be eschewing the traditional fashion show schedule in favour of two seasonless and genderless shows a year, people were left wondering what the brand would do instead.

Today, after the Italian brand was notably absent from Milan Fashion Week in September, that pivot has been revealed. 

Gucci’s Creative Director Alessandro Michele’s new collection, named “Ouverture of Something that Never Ended”, will be presented to the world in the form of a seven-episode miniseries during week-long digital film festival, GucciFest.

Co-directed by Gus Van Sant, the series will star "international talents and friends of the house,” including Billie Eilish, Harry Styles, Arlo Parks and Florence Welch.

"The presentation of the new collection is a joyful and irregular new tale told by blending rules and genres, feeding on new spaces, linguistic codes and communication platforms,” a release from the brand read.

The GucciFest site will also provide a platform for the work of 15 emerging fashion designers by publishing fashion films created by them. The new talent to watch includes such as Nigerian-born Mowalola Ogunlesi, menswear-focussed Bianca Saunders and sustainability star Priya Ahluwalia

GucciFest launches on Gucci’s YouTube and Weibo channels, as well as GucciFest.com, on November 16 and runs until November 22. 

Create a FREE account to continue reading

eros

Registration is a free and easy way to support our journalism.

Join our community where you can: comment on stories; sign up to newsletters; enter competitions and access content on our app.

Your email address

Must be at least 6 characters, include an upper and lower case character and a number

You must be at least 18 years old to create an account

* Required fields

Already have an account? SIGN IN

By clicking Create Account you confirm that your data has been entered correctly and you have read and agree to our Terms of use , Cookie policy and Privacy policy .

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in