Giorgio Armani showcases good old fashioned glamour as he suggests a luxurious new look for lilac

The collection married expert tailoring with a level of craftsmanship worthy of Paris’s competitive couture schedule
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Karen Dacre27 January 2016

Giorgio Armani set out to move his couture clients with mauve last night when he dedicated an entire collection to the colour.

Paying little interest to the fashion world’s disdain for the hue that’s inspired a million curtain valances, the Italian stalwart reached peak purple with a collection that saw everything from reefer jackets to thigh skimming blouson shorts and shimmering bustier gowns on offer in the shade.

Showcasing his latest Privé offering - a line that’s worn by Hollywood A-listers and Italy’s super rich - the designer suggested a luxurious new look for lilac with a collection which married expert tailoring with a level of craftsmanship that was worthy of Paris’s competitive couture schedule.

Customers clutching mauve invitations looked on with interest as separates including blouson tabards in printed lame and crinoline jackets were suggested as potential additions to their bulging wardrobes.

Miguel Medina/AFP/Getty

Keen to assert Armani’s couture offering as one that can deliver on much more than dresses, jackets are a significant chapter next season. And while these, for the most part, are conservative in structure and dynamic in terms of craftsmanship and couture worthy details, the designer also toyed with a more contemporary silhoette.

To this end, a blouson bomber jacket in checkered silk was among the most pleasing pieces. However, the series of transparent organza pants finished with oversized ruffle trims were less appealing.

Miguel Medina/AFP/Getty

But as Armani knows only too well, it’s the fairy tale dresses that get his customers most frenzied and last night proved to be no exception.

One bustier gown entirely embroidered with Swarovski crystals and and intricate plexi glass panelling was met with rippling applause. Another tiered plisse dress cut low at the front and crossed at the back also appeared to win fans.

A designer with over five decades of experience, Armani may not be the most cutting edge at couture week but he is an expert at giving his customers the good old fashioned glamour they crave.

In essence, this was mauve madness.

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