Legendary singer Cher and rap icon Future have teamed up to star in American clothing brand Gap's autumn campaign.
The final instalment of 'Meet Me in the Gap' - which launched late July - the pair have been put together to celebrate "what can be created when distinct people connect and discover they have more in common that what divides them".
Having never met previously, Cher and Future sing together and harmonize to create a new rendition of 'Everyday People' originally by Sly and the Family Stone.
Adding more of a hip hop beat, the duo also star in a video for the campaign directed by Director X.
"I love the idea of 'Meet Me in the Gap' because it’s easy to have common ground if you are really open and curious to people from different cultures," Cher said of the campaign.
"I didn’t know who Future was before this but I knew it would be so fun to work with someone who is completely unlike me, and who is young, really talented and striving."
Similarly enamoured with the experience, Future said: "There was a great dynamic when working with Cher and we felt like we were doing something so much bigger than the two of us."
"Gap is not only bringing two cultures together but bringing everyone together through the music and the style. It’s really about everyday people."
The campaign follows a similarly charged one by the brand earlier this year entitled 'Bridging the Gap'.
Shot by British Vogue editor Edward Enninful, Bridging the Gap featured a hand-picked cast of everyone from Seventies Sports Illustrated cover girl Christie Brinkley and Ghanaian-British feminist activist/model-of-the-moment Adwoa Aboah, to transgender model Casil McArthur and British-born American fencing champion Miles Chamley-Watson.
'Bridging The Gap' campaign
Aiming to celebrate the diversity between us, the campaign centred around the ultimate sartorial starting point and the brand's speciality: the white T-shirt.
"As a brand, our heritage is rooted in being a beacon of hope and optimism while also bringing people together," said Gap's chief marketing officer Craig Brommers.
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"Uniting two superstars like Cher and Future proves that no matter how different we seem, there is always a common thread that we just might not have discovered yet."
