Abbey Clancy is joined by Ross Kemp, Kylie Minogue and Will Ferrell as over 30 celebs team up for Christmas charity fashion campaign

The Matalan fundraising appeal follows on from last year's successful alphabet scarves
Charlie Teather9 November 2015

Following on from the success of last year's Alphabet scarf Christmas campaign which raised over £650,000 for Alder Hey Children’s Hospital Charity, Matalan have revealed this year's offering.

Partnering with the same foundation, the brand has teamed up with a host of celebrities to launch their 'Beanie Vs. Bobble' hat campaign.

Stars showing their support range from footballers to actresses, musicians to businesspeople, and include the likes of Kylie Minogue, Ross Kemp, Judi Dench, Britney Spears, Lottie Moss and Will Ferrell.

Celebrities in Christmas hat campaign

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Drawing on the choice between Beanie hats and Bobble hats, the brand revealed their thought process. "The idea for the campaign came from the fact that there are differences of opinion between families at Christmas."

"From whether there should be Brussels sprouts or parsnips on the dinner table or whether everyone should watch a soap or a film on the television."

Jason Hargreaves - Managing Director for Matalan - said: "We can all relate to these light hearted family differences over the festive season and this is what inspired us to develop the Beanie vs Bobble campaign."

"We are thrilled to be working with Alder Hey Children’s Hospital charity to raise funds for their incredibly important work."

Louise Barrett - Head of Corporate and Major Giving for Alder Hey Children’s Hospital Charity - said: "As part of this development, the new research centre will place Alder Hey as a national and international leader in the development of safer and more effective medicines for children and young people."

"The first phase is well underway and the funds raised by Beanie vs Bobble will contribute towards furthering this development."

"Alder Hey Children’s Hospital Charity continues to raise funds for vital children’s health research at Alder Hey, along with providing play activities and patient experience initiatives to create a more child-friendly environment within its new hospital."

"We are incredibly grateful to Matalan and all their customers for their continued support. With their help we can make a massive difference to future generations of children and young people."

The Beanie and Bobble hats are available in six vibrant colours with children’s hats priced at £4 and adults’ at £8.

100% of the profits will once again go to Alder Hey Children’s Hospital Charity and all hats are now available in store and online.

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