Claudia keeps Hello! waiting

Richard Simpson12 April 2012

Expectancy was at fever pitch. The hunger to see Claudia Schiffer in her trousseau was soon to be assuaged.

After dressing in a hotel blanket to foil the paparazzi, ordering her security men to pluck photographers from the trees and securing an order to close a footpath in case anyone sneaked a cheeky snap, Schiffer was about to reveal the authorised version of her wedding album in Hello! magazine.

Schiffer had done a £450,000 deal for exclusive coverage. It was a publishing coup that gave Hello! full access to the hottest wedding of the year.

Page after page were to be devoted to the 31-year-old in her Valentino offtheshoulder lace dress, posing with film producer husband Matthew Vaughn in their £5 million Suffolk home.

That was the plan. The reality has turned out rather differently. Schiffer, one of the most photographed women of the age, appears not to have liked the pictures. According to reliable sources she has ordered the magazine's publishers to pull photos and text because she does not approve.

Hello! executives are said to be seething. The deal was done at the last minute by Eduardo Sanchez-Junco, the owner of Hola!, the original edition of the magazine group. Hello! thinks long and hard about spending such sums these days. However, the prospect of publishing pictures of the wedding encouraged Snr Sanchez-Junco to be generous.

This week's Hello! promises: "Exclusive pictures of the wedding in next week's Hello! ... - on sale 4 June."

By the time it reaches news stands the couple will have been married for 10 days, a not inconsiderable time in showbusiness circles.

Will you buy Hello!?

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