London’s wealthiest renters splash out on luxury homes with swimming pools to replicate five-star holiday experience

Homes with pools are commanding a 10 per cent premium over those without, estimates one agent.
A cool £230k a year: the indoor pool at this rental home in Richmond was a big draw for the 17 families who viewed it
Savills
Ruth Bloomfield20 July 2021

With an overseas break appearing unlikely this year, London’s wealthiest renters are looking at ways to replicate the five star experience at home and rentals featuring pools are becoming hot property.

Staff at Savills’ Richmond office have just let out a house with an asking rent of £4,515 per week.

Despite costing well over £200,000 to rent for a year its big selling point was its indoor pool — which attracted 17 viewings from families all over London.

“The last time we rented it out we had about six viewings over a couple of months,” said Rory Wallace, a director in Savills’ south-west London lettings team.

The level of demand means that Wallace estimates that homes with a pool command a 10 per cent premium over those without.

The same phenomenon has been seen when flats come up for rent in developments with residents’ pools. Savills recently found a tenant for a flat in Television Centre in White City, which comes with access to a rooftop pool, in three days despite its guide rent of £975 per week.

A one-bedroom flat at Embassy Gardens, home to the sky pool which opened last month, is for rent for £550 per week
Handout

If a pool sounds appealing, you could rent a one-bedroom flat at Embassy Gardens, Nine Elms, which comes with the chance to take a dip in the 115ft high sky pool. The flat is available through Battersea & Nine Elms Estates for £550 per week.

If these prices are too rich for your blood then there are cheaper ways to submerge yourself at home.

Hot tub rental companies are reporting a roaring trade. Hiring one starts from about £150 for a weekend. Meanwhile affordable tubs sold by the likes of Argos, which stocks inflatable-style tubs from £350, are flying off the shelves.

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