London brunch breakdown: 34, Mayfair

Embrace Mayfair chic with a bottomless Champagne brunch the like of which Kate Moss would approve
34 Mayfair: Celebrity regulars include Kate Moss and Noel Gallagher
Ben Norum12 October 2015

What's on the menu?

The brunch menu at 34 is equally well versed in the sweet and savoury, from banoffee waffles and cream to buttermilk pancakes with maple syrup and cured bacon, a salt beef hash and grilled cornbread with avocado salsa. Many of the dishes are available in both smaller and larger sizes, so you can choose whether to have them as a starter or a main.

The restaurant’s lunch menu runs alongside the special brunch offering, with its famous steaks and grills available to mix and match. A côte de boeuf for two to share, laced with bone marrow and served with chunky chips is a shining example of the extravagant fare which this celeb haunt does so well.

Steak and eggs at 34

To drink The natural choice is Champagne. Not just because it suits this swish joint’s clientele, but also because at brunch it’s bottomless. Any customers buying a glass of the house pour Champagne Gyéjacquot will be treated to free top-ups throughout their meal.

Not impressive enough? Wait until you see what it comes in. The Champagne is served in the restaurant’s exclusive Kate Moss Coupe, which is modelled on the star’s left breast to reflect the history of the original Champagne coupe, which was apparently shaped around Marie Antoinette’s bosom. It was created in honour of Moss’s 40th birthday, and her being a longstanding regular at the restaurant.

Star attraction: Kate Moss with the coupe created in her honour

Where is it? Slap bang in the middle of Mayfair, a stone’s throw from Grosvenor Square and close to Hyde Park.

Who's behind it? It’s run by Caprice Holdings, a company with a strong track record in high-end dining. Its other venues include Scott’s, J Sheekey and the one and only The Ivy.

When can I try it? Monday - Saturday from 12pm-5pm.

Cheque out: Brunch dishes cost between £7.25 and £16.75, steaks start at £21.50 and a glass of house Champagne (which will topped up for free) costs £14.75.

Book it: Call 020 3350 3434 or visit 34-restaurant.co.uk.

Nearest tube: Marble Arch, Bond Street and Green Park stations are all close.

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