I’m a Celebrity’s Martin Roberts slammed by Cheryl as viewers blast ‘irritating’ star

The singer echoed the feelings of disgruntled viewers who have not warmed to the TV presenter
Royal treatment: Martin Roberts with Adam Thomas, Sam Quek and Wayne Bridge
ITV/Rex
Emma Powell24 November 2016

I’m A Celebrity’s Martin Roberts was branded a “wind up merchant” by Cheryl after he was given royal status following a Claim of Thrones task.

The Homes Under the Hammer star, 53, annoyed the former Girls Aloud singer as he relished in his new role after winning the Vicious Circle trial for a life of jungle luxury.

Roberts joined fellow winners Adam Thomas, Sam Quek and Wayne Bridge at Snake Rock where they were met with hot showers and beds.

On entering his new home, Roberts said: “I’m seeing some nice looking beds, some nice interior design, what a delight, we’ve got beds, a warm shower and we’ve got some bread and cheese.”

Not impressed: Cheryl is not a fan of Martin Roberts 
Dave Benett

Clearly annoyed by his antics, Cheryl tweeted: “I can't decide if Martin is a deliberate wind up merchant or just a natural at it #imacelebrity.”

Her sentiments were echoed by disgruntled viewers who branded Roberts “irritating” and “smug”.

One viewer tweeted: “Ok, I'm losing the plot. What is the deal with Martin Roberts?!?! #imacelebrity #ImACeleb.”

Another joked: “Wish a big f****** crocodile would come out that creek and eat Martin Roberts whole #imaceleb.”

A third said: "Martin is so b***** smug."

Roberts irritated his fellow campmates during the task which saw the celebs bolted into boxes before being joined by mud crabs, critters and snakes. After enduring the creatures for five minutes they then had to unscrew a small box, retrieve a ball and pass it through a chute. The four fastest celebs were granted royal status.

Roberts annoyed Thomas who told him to "shut up". He later called him a big girls blouse for shrieking as the box was filled with insects. Joel Dommett also told the TV presenter to be quiet.

Roberts attempt to defend his throne and ensure immunity from the first eviction by going face-to-face with Thomas in tonight's Bush Brewery trial.

I'm A Celebrity is on ITV tonight at 9pm.

I'm A Celebrity ... Get Me Out of Here 2016

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