Great British Bake Off: McVitie’s wades into Jaffa Cake debate as it sets record straight over Paul Hollywood’s dunking

Viewers were outraged when they saw the baker dunk his Jaffa in his cup of tea 
Jennifer Ruby26 August 2016

McVitie’s has had its say on the Jaffa Cake debate sparked by the first episode of The Great British Bake Off.

Fans were split over the age old ‘biscuit or cake’ question when contestants were tasked with making Jaffas as their first technical bake during ‘cake week’.

But even more contentious was Paul Hollywood’s decision to dunk his Jaffa Cake into his tea in the manner of a biscuit.

Now McVitie’s has spoken out to set the record straight about its product and about Hollywood’s shocking behaviour.

McVitie’s Brand Director Kerry Owens has said: “Only Brits could be so passionate about this issue, and they have spoken – Jaffa Cakes are not for dunking!

“As the experts of all things Jaffa Cake (and dunking) we tend to agree – the sponge base just isn’t robust enough to hold up in a hot drink.”

Clearly not wanting to shame expert baker Hollywood too much, Owens added: “However, Paul is the nation’s expert of all things baking so maybe we’ll see him starting a new trend.”

Great British Bake Off 2016 - contestants in pictures

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Mary Berry seemed unimpressed with Hollywood’s decision to dunk, telling him:“We don’t do that in the South, you know.”

Many viewers were equally outraged, with one person writing on Twitter: “Never been so disgusted watching Paul Hollywood dunk a Jaffa cake in his tea.”

“Paul Hollywood dunks his Jaffa Cakes in tea. This is unacceptable. Just dunk a Digestive instead you savage,” someone else posted.

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