Super Bowl 2024 adverts taken over by AI - Tech & Science Daily podcast

All the stories from Monday’s episode of the Tech & Science Daily podcast.
USA TODAY Sports via Reuters Con
Jon Weeks12 February 2024

Adverts featuring artificial intelligence have dominated the Super Bowl 2024 commercials.

Each year they are watched by approximately more than 113 million Americans, and this year brands including Microsoft and Etsy used the ads to promote their AI tools.

Google revealed its new ‘AI guided frame’ feature for the partially sighted, which is designed to help users take a photo on their smartphone using audio instructions.

Bodyarmour made light of AI-generated videos in its advert, using blurry, distorted animations of American footballers, to promote their hydration drink with ‘no artificial flavours’. 

And we even saw AI being used in the teaser trailer for the upcoming Despicable Me 4 movie, with minions playing around with AI-image creators.

TongTong which means ‘little girl’ has been developed by experts at the Beijing Institute for General Artificial Intelligence.

TongTong allegedly possesses the emotional development and cognitive ability of a three- or four-year-old human child, has a vocabulary of more than 600 words, and the ability to learn autonomously like a child.

Following the demise of the Peregrine spacecraft destined for the moon just a few weeks ago, a second US company is preparing its own launch to the lunar surface.

Texas-based space flight company Intuitive Machines is preparing for a Valentine’s Day launch of its Nova-C Odysseus lander.

The 675kg spacecraft will blast off on board SpaceX’s Falcon 9 rocket, from Cape Canaveral in Florida.

In the UK, water bosses could be set to lose out on their annual bonuses if the company they run causes environmental damage, such as letting sewage spill into rivers and onto beaches.

It’s something campaigners have been calling for, and now Environment Secretary Stephen Barclay said it was time water company bosses "took responsibility".

According to Surfers Against Sewage, there were close to 400,000 discharges of untreated sewage into UK rivers in 2022.

Also in this episode:

Google Bard becomes Gemini in AI-brand change, vast personal library of Charles Darwin uncovered for the first time and how TikTok is becoming like QVC.

Listen above, find us on Apple, Spotify or wherever you stream your podcasts.

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