A big spike in click-throughs from social media websites helped MailOnline to clock up seven of its 10 best-ever days in terms of visitor numbers in the last 10 days.
MailOnline, the world’s most popular newspaper website, hit 12.5 million visitors in a day earlier this week for the first time, and is getting over 150 million a month.
Daily Mail and General Trust chief financial officer Stephen Daintith said traffic wasn’t being driven by one particular factor or scoop. Revenues at MailOnline jumped 48% to £41 million in the year to September, and should grow by 50% next year.
Underlying ad sales across the consumer arm have risen 1% since October as digital offsets falling print revenue. Pre-tax profit in the year to September was flat at £202.5 million on sales of £1.75 billion.
DMGT, a minority shareholder in the Evening Standard, plans acquisitions but they are “unlikely” to be in the consumer sector.
