More than one million shoppers have hit Quintain Estates’ London Designer Outlet in Wembley since it opened at the end of October.
“It has proved very successful with the local catchment area,” said finance director Richard Stearn. “Now we are broadening the marketing out further.”
He said the outlet centre was now 87% let with some three quarters of the stores open for business.
Recent openings include LK Bennett, The Body Shop and Rockport. New leases include Bench, New Balance and Replay.
Stearn said that more than half a million shoppers went to the LDO in the six weeks running up to 5 January, emphasising its draw as a Christmas shopping destination.
In the meantime Quintain has received planning permission for 475 one and two-bedroom apartments on a nearby site beside Brent Civic Centre.
Building will start this summer with the first completions and sales around the start of 2016. The mix of social and private housing would be “affordable for London”, said Stearn.
Quintain also today cut its final links with Greenwich, selling the Mitre Passage office building for £17.3 million.
That means that in the past 18 months the group has recycled £500 million of capital, expanding its presence in Wembley and more widely across London.
