M&S slides on fears it failed to shine at Christmas

 
Marc Bolland with model Rosie Huntington Photo: Getty Images
6 January 2014

The City was today steeling itself for the latest set of disappointing results from Marks & Spencer, as the High Street institution found itself among the worst fallers on the FTSE 100.

Chief executive Marc Bolland has yet to report a successful Christmas sales period since he joined the retail stalwart more than three years ago, and M&S is expected to reveal another fall in clothing sales later this week.

With brokers Citigroup and Bernstein today cutting their price targets on the stock, to 510p from 575p and 400p from 420p respectively, the shares fell 8p, or 1.8%, to 436p.

Non-food sales are expected to be down at least 0.5%, with some analysts suggesting it could be as bad as 1.5%. The company’s shares have bounced up and down over the last few days, with some analysts suggesting that if sales had been particul-arly bad, M&S would have issued a profit warning by now.

However, independent retail analyst Nick Bubb suggested: “Poor old Marks & Spencer has always been a bit backward in coming forward when it comes to updating the market on its performance, so the fact that it has not yet brought forward its planned update from Thursday doesn’t necessarily imply that everything is fine on the profit front, even though expectations are low and reducing.”

M&S has struggled with clothes sales, and Thursday’s update will be a test of Bolland’s turnaround plans after a major overhaul of the womenswear management last year.

Rival Next last week recorded its best Christmas results since before the recession as it refused to start discounting before Boxing Day. But M&S launched a 30% sale on all non-food a week before Christmas in a possible sign that it was having a difficult time.

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